Le imprese si ritrovano a dover destinare la propria offerta a consumatori sempre più esigenti e attenti alla qualità della relazione e dell’esperienza con i brand e i prodotti delle aziende. Partire dal focus sul prodotto, per poi arrivare allo sviluppo di una relazione profittevole con i clienti, attraverso la gestione di tutte le fasi del processo di acquisto. Con l’evoluzione del consumatore postmoderno, le imprese rafforzano l’engagement del cliente. Con la diffusione dei social network e con il cambiamento degli stili di vita del consumatore, la visione del cibo è mutata: le persone non hanno tempo per cucinare e per questo motivo ricercano piatti pronti e semplici da un lato, ma sani dall’altro, ponendo maggiore attenzione al consumo di prodotti bio e di “cibi senza”. In questo settore le imprese hanno quindi adeguato la loro offerta a queste esigenze, ricorrendo a diverse forme di specializzazione e trasformando il cibo in un elemento esperienziale. L’impresa ha il compito di ascoltare e interpretare le esigenze sofisticate del consumatore postmoderno al fine di creare un’esperienza che trasmetta i valori di tradizione, semplicità e qualità tipici dell’azienda. Questo rappresenta per le imprese la sfida del presente e del futuro. L’obiettivo delle imprese resta sempre lo stesso, cioè quello di sopravvivere in un contesto molto competitivo; cambia, invece, l’approccio utilizzato per raggiungere questo risultato. Si è passati da strategie meramente focalizzate sulle transazioni e sui volumi di vendita, a strategie che privilegiano le esigenze di questo nuovo consumatore.
Nicolangelo Di Stasi
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26 Maggio 2023 at 07:41
Walsh, a retired automotive shop owner specializing in building mostly hot rods, has a large garage at home to work on or store 11 vehicles. His 13-year-old granddaughter used to hang around while Walsh was working on different cars. He suggested that they work on this 1940 Ford pickup together as a grandpa-granddaughter project, and they did. And Walsh lived up to his promise, but that didn’t include drag racing. He was a champion drag racer numerous times beginning at age 14. He has owned this issue’s 1940 Ford pickup for about 22 years, though he didn’t start working on it until about 10 years ago. Shift – or Control-click (Command on OS X) to select multiple photos The Ford line of cars was updated in 1937 with one major change — the introduction of an entry-level 136 CID (2.2 L) V8 in addition to the popular 221 CID (3.6 L) flathead V8. The model was a refresh of its predecessor, the Model 48 (itself based on the Model 40A), and was the company’s main product.
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26 Maggio 2023 at 01:07
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